After our successful Website Masterclass in June, we brought you the next instalment in our Growth Series Live events in September, the PR Masterclass, which proved to be a great success.
This time Iain Cunningham, Corporate Account Manager at Accord Mortgages, was joined by Linzi Morgan, External Communications Manager at YBS, and Nicola Schutrups, Managing Director, The Mortgage Hut. Together they delved into the world of PR, why it is so important and how you can be using it to its full effect.
Linzi brought an abundance of knowledge to the presentation covering topics such as:
What is the difference between PR and Marketing/Advertising
The PESO Model
How to use PR and why you should be using it
Quick wins and what you can use to form the basis of your content
We also invited Nicola Schutrups into the conversation, expressing how The Mortgage have used digital PR to their advantage to help build their business and reputation.
Not everyone who expressed an interest was able to attend. If you weren’t able to join us for the live event, or you’ve only just found the Growth Series, you can watch a recording of the presentation below:
Don’t forget, by attending our events on the day, you’ll have the opportunity to join in on exclusive Q&A sessions.
Keep an eye on your inbox for upcoming event invites! In addition, if you have any ideas for events you’d like to see us host, don’t hesitate to share them with us.
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Accord Mortgages Limited is authorised and regulated by the Financial Conduct Authority. Accord Mortgages Limited is entered in the Financial Services Register under registration number 305936. Buy to Let mortgages for business purposes are not regulated by the Financial Conduct Authority. Accord Mortgages Limited is registered in England No: 2139881. Registered Office: Yorkshire House, Yorkshire Drive, Bradford BD5 8LJ. Accord Mortgages is a registered Trade Mark of Accord Mortgages Limited.
References to 'YBS Group' or 'Yorkshire Group' refer to Yorkshire Building Society, the trading names under which it operates (Chelsea Building Society, the Chelsea, Norwich & Peterborough Building Society, N&P and Egg) and its subsidiary companies.
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