Marketing messages for brokers in 2025

Added 13/12/24 - 4 min read

With 2025 just around the corner, many people will be moving forward with plans to buy, sell, or remortgage their homes. However, mortgages feel more complicated than ever and navigating the property market can be daunting.

In this blog, we provide a range of ideas to share with your clients, delivering relevant content to help them through the mortgage process. This is where your expertise as a mortgage broker can make a real difference. Now is the time to provide clients with clear, practical advice that helps them make confident decisions.

So, what are the key messages to focus on in 2025?

1. Help clients revisit their financial plans

Buying or remortgaging a property isn’t just about today’s mortgage rates. It’s also about how the decision fits into your clients’ bigger picture.

Regular communication is key to building a long-lasting relationship with your clients:

Reach out and check in on clients
Ask if everything is on track or if plans have changed
Are they still looking to buy their first home or move to a new one?
Are they considering home improvements?

By helping clients take a step back and reassess their plans, you’ll give them confidence that your advice and support helps them make the right decisions to fit with their future goals.

2. Keep Clients Updated on Interest Rates

Interest rates have been a major talking point this year. While there’s hope for gradual rate cuts in 2025, nothing is set in stone and changes could happen at any time.

By keeping an eye on the latest updates and explaining how these shifts could impact fixed and variable-rate mortgages, you’ll help clients make sense of their options and decide what’s best for their circumstances.

3. sharing housing market insights

House prices held up better than expected this year, but the market could still see changes in 2025, especially with potential policy shifts following the general election. Lower interest rates may support prices, but it’s always wise to prepare clients for different scenarios.

Share straightforward insights about local market trends and help clients weigh up whether now is the right time to move or improve if they have built up equity.

4. be their mortgage expert

Many people feel overwhelmed when trying to compare mortgages or understand financial jargon. That’s where your expertise becomes invaluable.

Make it clear how you can:

Simplify the process of finding the right mortgage
Explain key terms and conditions
Offer personalised advice based on their situation and goals.

This reassures clients they have the support and advice they need to make big decisions.

5. educate clients on fixed and variable rates

Helping clients understand the differences between fixed and variable-rate mortgages can empower them to make informed decisions. Use your marketing to help clients by sharing content about how different mortgages work and encourage them to think about their preferences:

Do they value the predictability of fixed payments, knowing their costs will remain the same each month?
Are they comfortable navigating the potential ups and downs of a variable rate, with the possibility of savings or increases?

By sharing insights into how these mortgage types work and the factors clients should consider, you position your brokerage as a trusted guide. This approach not only educates potential clients but also prepares them for a meaningful conversation when they’re ready to seek advice.

By talking about the different options early your clients will be more informed when they are ready to apply - our guide to different types of mortgages can be shared with your clients to help guide them further.

6. encourage clear goal setting

A mortgage is one of the biggest financial commitments a person can make, but it’s not the only one. Remind clients to think about how their mortgage fits alongside other priorities, like saving for the future or managing day-to-day expenses. There are many tools available that you can share with your clients to steer the conversation in the right direction, including:

Budget Planners: These tools help clients detail their income and expenditures, offering a clear view of their financial standing.

Helping them set clear goals will give them a better sense of how this decision supports their overall financial wellbeing.

7. make protection part of the bigger picture

Mortgages are just one piece of your clients’ financial puzzle. Protection products are essential in ensuring long-term stability and security. Consider starting the conversation by asking if their circumstances have changed recently—new family members, career shifts, or unexpected life events can all impact their protection needs.

Share with clients the different protection options available and why these are important. Under Consumer Duty regulations, it’s not just good practice but essential to ensure clients are aware of these options.

Encourage clients to review their current protection policies regularly to make sure they’re still fit for purpose. This proactive approach can help brokers strengthen client relationships and ensure their advice truly supports long-term financial wellbeing.

8. Guiding First-Time Buyers Toward Their Goals

For many first-time buyers, the idea of owning a home still feels out of reach, especially as we have seen house prices rising consistently year on year.

Share the different options available to them to get on that first rung of the property ladder that they might not know about, such as shared ownership or higher loan to value products. Your consistent support will guide them through the house buying process, making the complicated frictionless.

a year of practical, honest advice

2025 might bring its share of challenges, but it also brings opportunities for advisers who can provide clear, practical guidance. By staying informed, putting your clients’ needs first, and sharing your expertise along with market insights, you will add valuable support to your clients.