Podcast #4 (Part 2) - How to implement small SEO changes which make a big difference

In part two of episode four of the Accord Growth Series podcast, John Brenan, Media Relations Manager at Accord Mortgages, is joined by Liz Robinson, Client Services Director at Digital Consortium, to discuss how small search engine optimisation (SEO) changes can have a profound impact on where your website appears in Google searches.

During the second part of this episode, Liz explains how you can adapt your website over time to stay in touch with Google’s ever-changing algorithms. She provides some tips on how to create fresh and ‘refreshed’ content that can enhance your website’s Google search ranking. What’s more, Liz discusses some great tools, including Google Analytics and Keywords Everywhere, that you can easily use to measure the success of any SEO improvements and find new, relevant keywords.

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The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.

Podcast #4 Part #2

0.00 - 1.20: Welcome and introduction

1.20 - 28.05: In conversation with John Brenan, Media Relations Manager at Accord Mortgages and Liz Robinson, Client Services Director at Digital Consortium, covering details such as:

• Finding relevant keywords

• Creating fresh SEO content

• Using Google Analytics and Google AdWords

• Measuring how well your site is doing

• Refreshing old content

28.05 - 28.55: Outro