5 things brokers need to know about the new renters’ reform law

The Renter’s Reform Bill is now in effect, marking a big step in how the private rental market is set to change. While the most talked-about shift - namely getting rid of Section 21 ‘no fault’ evictions - isn’t set to happen straight away, brokers with landlord clients should start preparing now.

Many landlords may not be aware of what’s coming, or how it affects them. This is your chance to get ahead and offer clear, useful guidance.

Here are five key points to help you support landlords confidently. 

1. The law has passed but changes will take time 

The bill is now law, but it won’t happen overnight. Section 21 is expected to be removed in April 2026, and that’s at the earliest. 

The rollout will begin with new tenancies and follow later with existing ones. Some landlord organisations are also asking for a grace period before it takes effect.

So while it’s not urgent just yet, now’s a great time to reach out to clients, especially those who might not be keeping track. A quick update from you could go a long way in showing your value.

2. Landlords may need to rethink their approach

The changes may prompt landlords to reassess their property plans. Some may think about leaving the landlord market altogether, while others might want to adjust their strategy, i.e. choosing more stable tenants or seeking mortgage products with more long-term certainty.

You don’t need to give legal advice but you can help clients think through their options. Ask them what their goals are, and whether their current setup still fits. Being helpful and thoughtful now will deepen long-term trust. 

3. There are more updates to follow 

The law has set out the framework, but follow-up rules and details are still to come.

This could involve everything from new possession grounds and updated property standards to rules on rolling or periodic tenancies; landlords will need to be kept informed about any updates further down the line.

Lenders may also adjust their criteria in response, so staying plugged into landlord news, lender updates and industry groups will give your clients the latest thinking.

4. Use your client list to reach out

This is a good moment to look through your CRM or client records or highlight anyone with one or more rental properties in their portfolio.

Pay attention to anyone with:

• Mortgages coming up for renewal.
• Bigger portfolios.
• Gaps in communication (if you haven’t caught up in a while.)

You don’t need a full campaign, just a simple, tailored message. Even a friendly check-in can be enough to start a useful conversation. 

For inspiration, see our small business newsletter template; it’s a great example of how to keep things clear, relevant and personal.

5. Build trust with clear, simple communication

Right now, many landlords will be unsure about what the changes mean in practice. The uncertainty presents an opportunity for you to explain things clearly and calmly, and the best way to do so is through simple, effective content.

Start with something like a short FAQ on the reforms, or share an easy-to-understand explainer from reliable sources. You could also offer a checklist for landlords considering their next steps. 

By doing this, you position yourself as someone who cuts through the complexity and provides balanced information. 

What this means for you and your clients

The Renters’ Reform Act is a major shift in the UK rental landscape. But for brokers, the most important point is simple: now’s the time to listen and share knowledge.

Clients won’t expect you to have all the answers, but they’ll value someone who sees change coming, knows what to watch for, and helps them feel more in control. 

Using AI to turn blog insights into ready-to-share content

Whenever big updates like this are announced, you can use AI tools like CoPilot or ChatGPT to easily translate them into clear, easy-to-use assets - whether it’s a quick email, a social post, or a simple checklist that explains what’s changing and why it matters.

Here are a few example prompts you can use (and tweak) to create fast, tailored content whenever news or reforms land:

1. Create a newsletter

You are a UK mortgage broker who advises, engages and educates clients on mortgages. Write a short, professional newsletter paragraph for landlord clients, summarising [A RECENT HOUSING OR LENDING POLICY UPDATE]. 

Use a reassuring, plain-English tone and include:

• A concise explanation of what’s changed.
• One or two sentences on why it matters and how it could affect them.
• A friendly invitation to get in touch for advice.

2. Write a social post

Write three short LinkedIn or Facebook posts for mortgage brokers who work with landlords and property investors, highlighting key takeaways from a recent market or policy update.

Each post should:

• Open with a short, scroll-stopping hook (e.g. ‘Section 21 is changing — here’s what landlords need to know.’)
• Explain one key impact or opportunity in plain English.
• End with a short call to action such as ‘Let’s review your portfolio together’ or ‘We can help you prepare early.’

Use a professional but friendly tone: confident, approachable and supportive. If you’re not sure how to get the most from your social posts, this short guide on Facebook and Instagram best practices might be a helpful starting point.

3. Build a simple checklist

“Write a concise ‘3-step guide’ for landlords or small portfolio investors to help them prepare for a recent housing policy or market update.
Use a calm, practical tone and make it easy to skim.

Include:

• A short introduction (2 sentences) setting up what’s changed and why it matters.
• Three short bullet points explaining what landlords should do now (e.g. review tenancy terms, speak to their broker, check product options).
• A closing sentence offering help or guidance (‘If you’d like to talk through your next steps, get in touch.’).

Formatting guidance: use bold subheads (‘Step 1’, ‘Step 2’), icons or numbered visuals to make the checklist easy to scan.”

Staying ahead with communication

Change is inevitable in the mortgage world, but by clearly communicating these shifts to your clients, you’ll show that you’re proactive, informed and ready to guide them.

AI can make the process faster, but your insight and judgement make these tools more meaningful.