Podcast #93 - Running a successful and engaging social media channel

Added 23/11/23 - 1 min read

In episode 93 of the Growth Series podcast, Iain Cunningham, Corporate Account Manager at Accord Mortgages, speaks with Chris Targett of Social for Brokers about simple ways that brokers can elevate their social media presence.

Iain begins by asking Chris why video content is so important for mortgage brokers looking to elevate their social media profile, and he talks about how videos are easy to consume and ideal for answering common client questions.

However, he advises that brokers will be better off spending time on Facebook and Instagram at the moment, rather than TikTok.

Chris goes on to talk about Google My Business, where brokers can create a business listing and ask for client reviews, as well as add updates that will be visible to people searching for relevant terms online. This, he says, can help firms stand out from their rivals and show people searching that a business is actively trading.

The conversation then turns to increasing the reach of social posts, and Chris suggests steps such as posting in local Facebook groups and uploading behind the scenes clips on Instagram Stories to put a human face on your brand.

Next, Chris shares tips on how to make videos more engaging, such as adding subtitles, as many people will watch videos without sound, and talks about building relationships with other local businesses.

Iain then asks Chris how businesses can measure whether their social media strategy is working, and he says social platforms offer analytics tools that allow users to track the growth and reach of their posts.

To hear more tips and insights from Chris, listen to our previous podcast: Podcast #45 - Running a successful and engaging social media channel.

00:43 to 1:00:00