The Growth Series

Podcast #45 - Running a successful and engaging social media channel


In episode 45 of the Growth Series podcast, Richard Bassinder, Social Media Manager at YBS, talks to Chris Targett who runs Social for Brokers, a business dedicated to improving mortgage brokers’ social media presence. Together, they delve into the world of social media, discussing how mortgage brokers can use their various channels to grow their business.

Chris draws on his experiences of working with mortgage broker clients to advocate an approach that balances light-hearted content with mortgage related material. He argues that mortgage brokers should really think about their prospects’ interests before posting online. He goes into his own creative process, describing how he reverse engineers content according to what he thinks will interest his clients’ audience.

Chris and Richard talk about the differences between the main social media channels. Chris describes how LinkedIn has become an important place for mortgage brokers to direct their social media efforts. 

Chris and Richard also touch on the topic of consistent branding on social media, with Chris going into detail about how he supports brokerage’s brands by tailoring online content that fits with their overall brand style and tone of voice.

Towards the end of the conversation, Chris speaks about how firms can use video to grow their online presence. He describes how, in the era of the smartphone, brokers have the tools to create great videos right at their fingertips.

The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.

1.10 - 50.20 Chris and Richard discuss:

  • How a social media presence generates more leads
  • Why social media posts need to be high quality
  • The power of light-hearted content
  • Facebook as the ‘go-to’ for mortgage brokers
  • Getting your personality across on social media 
  • Selling the dream of a house, rather than a mortgage
  • Creating video content
  • Keeping your business pages separate from your personal accounts


50.20 - 51.33 Outro

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