Podcast #45 - Running a successful and engaging social media channel
Added 30/07/20 -
In episode 45 of the Growth Series podcast, Richard Bassinder, Social Media Manager at YBS, talks to Chris Targett who runs Social for Brokers, a business dedicated to improving mortgage brokers’ social media presence. Together, they delve into the world of social media, discussing how mortgage brokers can use their various channels to grow their business.
Chris draws on his experiences of working with mortgage broker clients to advocate an approach that balances light-hearted content with mortgage related material. He argues that mortgage brokers should really think about their prospects’ interests before posting online. He goes into his own creative process, describing how he reverse engineers content according to what he thinks will interest his clients’ audience.
Chris and Richard talk about the differences between the main social media channels. Chris describes how LinkedIn has become an important place for mortgage brokers to direct their social media efforts.
Chris and Richard also touch on the topic of consistent branding on social media, with Chris going into detail about how he supports brokerage’s brands by tailoring online content that fits with their overall brand style and tone of voice.
Towards the end of the conversation, Chris speaks about how firms can use video to grow their online presence. He describes how, in the era of the smartphone, brokers have the tools to create great videos right at their fingertips.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
1.10 - 50.20 Chris and Richard discuss:
How a social media presence generates more leads
Why social media posts need to be high quality
The power of light-hearted content
Facebook as the ‘go-to’ for mortgage brokers
Getting your personality across on social media
Selling the dream of a house, rather than a mortgage
Creating video content
Keeping your business pages separate from your personal accounts
Information on this site is for use by authorised intermediaries only and should not be relied upon by anyone else.
Accord Mortgages Limited is authorised and regulated by the Financial Conduct Authority. Accord Mortgages Limited is entered in the Financial Services Register under registration number 305936. Buy to Let mortgages for business purposes are not regulated by the Financial Conduct Authority. Accord Mortgages Limited is registered in England No: 2139881. Registered Office: Yorkshire House, Yorkshire Drive, Bradford BD5 8LJ. Accord Mortgages is a registered Trade Mark of Accord Mortgages Limited.
References to 'YBS Group' or 'Yorkshire Group' refer to Yorkshire Building Society, the trading names under which it operates (Chelsea Building Society, the Chelsea, Norwich & Peterborough Building Society, N&P and Egg) and its subsidiary companies.
All communications with us may be monitored/recorded to improve the quality of our service and for your protection and security. Calls to 0800 numbers are free of charge from a landline or mobile. Calls to 03 numbers are charged at the same standard network rate as 01 or 02 landline numbers, even when calling from a mobile.