The Growth Series
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Artificial Intelligence (AI) - Threat or Opportunity?

We recently hosted a live conference exploring the complex and rapidly evolving landscape of AI. The event dives into the critical question: is AI a threat or an opportunity for the Mortgage industry?

During the session, Jon Pittham, founder of the HubSpot consultancy Karman Digital joined Iain Cunningham, Corporate Account Manager at Accord Mortgages to take a deeper look at AI. They offered insights into the potential benefits and risks associated with AI across a range of topics, including:

  • What is AI?
  • Business opportunities with AI
  • Understand and plan your technology stack
  • Key challenges: data protection, accuracy and legal accountability 

Jon also answered several questions around the affordability of AI for small businesses, whether paid ads are dying and the shift in SEO practices. Of course, you might not have been able to join the live webinar or perhaps you’ve only recently discovered the Growth Series. If that’s the case, you can watch a recording of the presentation below:


Watch the other sessions from the GS Virtual conference:

Learn more: A broker's guide to AI

Learn more: The best AI tools for mortgage brokers

Learn more: Navigating AI: a brokers guide to understanding the FCA’s view

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