With so much information out there on how to grow your business, we know it can be tough to narrow it down. So, we’ve done it for you and put together a list of great reads for brokers...
1) Growing your business
Scaling Up by Verne Harnish
Published 12 years after the classic “Mastering the Rockefeller Habits”, this updated version of the book shares a host of techniques and tools that business leaders can use to expand their business, while still enjoying the fruits of their labour.
Many people can be put off the idea of growing a business because they fear that adding extra clients to their books or hiring more staff is too much effort, given the pressures they’re already under.
By exploring four key themes - People, Strategy, Execution and Cash - this book offers essential tips and insights for mortgage brokers who want to take the next step.
2) Knowing your industry
Becoming the Successful Mortgage Broker by Jason C. Myers
If you’ve recently entered the mortgage industry or are keen to find out more about growing your brokerage, this book covers everything from industry regulations to marketing.
It’s a handy guide to help you get started with a view to achieving long-term profitability and success.
3) Marketing your business
The 1-Page Marketing Plan by Alan Dib
Marketing is so much more than sticking a poster on the wall or putting an advert on the radio and hoping someone notices. It’s about gaining awareness, brand recognition, and trust in your organisation, as well as converting prospects into loyal customers, keeping hold of your client base and growing your business.
And that’s just for starters. You need to know your customers, understand their needs and be able to engage with them across multiple channels in a way that suits your audience.
This book aims to simplify the process of building a marketing plan, so you can get great results and steal a march on your competitors.
4) Engaging with colleagues and clients
How to Win Friends and Influence People by Dale Carnegie
A classic book that’s truly stood the test of time, it’s been used by many business leaders in many industries to improve how they interact with the people around them. From becoming a better speaker and motivating your colleagues to winning new clients and persuading people to embrace your way of thinking, it’s an essential read that could help transform your business, both inside and outside.
5) Insights from across the property industry
Tej Talks Presents: Behind The Bricks: A curated collection of knowledge, insight and experience from the UK property industry by Tej Singh
In Tej’s podcast, he speaks with thinkers and doers from across the property industry, from buy-to-let investors to property developers. This book rounds up many of their insights, views and opinions on a whole host of topics, so it provides plenty of food for thought.
That in turn could change how you deal with stakeholders across the industry, including your own clients, as you gain a better understanding of the situations and pressures they face and what they hope to achieve.
Information on this site is for use by authorised intermediaries only and should not be relied upon by anyone else.
Accord Mortgages Limited is authorised and regulated by the Financial Conduct Authority. Accord Mortgages Limited is entered in the Financial Services Register under registration number 305936. Buy to Let mortgages for business purposes are not regulated by the Financial Conduct Authority. Accord Mortgages Limited is registered in England No: 2139881. Registered Office: Yorkshire House, Yorkshire Drive, Bradford BD5 8LJ. Accord Mortgages is a registered Trade Mark of Accord Mortgages Limited.
References to 'YBS Group' or 'Yorkshire Group' refer to Yorkshire Building Society, the trading names under which it operates (Chelsea Building Society, the Chelsea, Norwich & Peterborough Building Society, N&P and Egg) and its subsidiary companies.
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