Search engine optimisation (SEO) is an entire skill set in itself. For brokers, and even most marketers, getting a good understanding of SEO takes a lot of time, and it's often time that they don’t necessarily have. However, having a basic grasp of best practice and how SEO works can make your marketing efforts more effective and your business more visible.
One of the best places to start is by using appropriate keywords throughout your website, blog and other content. Having these keywords as part of your copy helps search engines find and showcase your website.
Keywords for SEO are the words and phrases used in your website content that a search engine (like Google or Bing) uses to find your site and match it to appropriate searches. Most SEO advice is given on the basis of Google’s search algorithms. This is because it is the most frequently used search engine.
To make sure that your content and website are pulled up as appropriate responses to search queries, it’s important to make sure the words on your site match the words that are used to search. In recent years, changes in the way the algorithm works and changes in the way we search have made an impact on what kinds of keywords are used. Now, it is best to use words or phrases that are a natural part of speech.
Read more: 5 tips on improving your search ranking on Google
If you want more tips for getting started with keyword research, try out the advice from reputable sources like Moz, Ahrefs, and HubSpot. All of these businesses are at the top of the marketing field.
Read more: Search Engine Optimisation checklist
To kick-start your thinking, we’ve put together a short list of popular keywords for mortgage brokers. If you want to really make your SEO stand out, however, you’ll need to do the above steps to expand this list and tailor it to your business.
Suggested keywords:
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