Podcast #7 - How to use LinkedIn as a recruitment tool and source the best broker candidates

In episode 7 of the Accord Mortgages podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages, is joined by Mark Edeson, Talent Acquisition Specialist at Yorkshire Building Society, to discuss Mortgage Broker recruitment, specifically using LinkedIn.

In the current job market, candidates have plenty of choice because there are now more jobs than there are candidates to fill them. To attract the best talent, therefore, it’s up to employers to set themselves apart. LinkedIn allows employers to advertise jobs like a “job board” and then interact with applicants through its direct messaging feature. This can save recruiters valuable time and prevents the wrong candidate being interviewed.

LinkedIn allows Mortgage Brokers to tweak their profile by adding articles and statuses, letting potential applicants get a more dynamic impression of the employer than they’d be able to gain on a traditional jobsite. For example, you can show applicants what progression looks like in your business and what benefits of working there would be.

Successful employees for the future in Mortgage Broking will use technology to enhance existing skills such as great personal interaction. In this environment a great applicant would be someone who is capable of using technology to build strong relationships with clients. Mark explains how you can attract suitable applicants by showing how you use technology to grow your business on LinkedIn. Starting is as easy as setting up a page for your business!

If you enjoy this episode of the Growth Series podcast, please take a moment to rate it. Your feedback helps us improve. The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.

Podcast #7

0.00 - 1.20: Welcome and introduction

1.20 - 18.10 In conversation with Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages and Mark Edeson, Talent Acquisition Specialist at Yorkshire Building Society, to discuss Mortgage Broker recruitment, specifically using LinkedIn. Together they discuss details such as:

● What a great applicant for a Mortgage Broker job looks like in 2018

● Why LinkedIn is a great platform to attract proficient candidates

● How to get started recruiting on LinkedIn

18.10 - 19.20 Outro