This special episode on how brokers can network at a time where physical networking may not be possible features three guest speakers. Katie Pepper, External Communications Manager at Accord Mortgages, is joined by Rebecca Andrew, Financial Adviser at Eleven:Eleven, Richard Bassinder, Social Media Manager at YBS, and Makayla Everitt, Head of Mortgages at SimplyBiz Group. Together, they draw on their own experiences to discuss how to network online.
The first guest is Rebecca Andrew. She discusses how she has built a strong network in the financial planning world through connecting online with the forward-thinking financial advice network NextGen Planners. This group provided her with great support during the coronavirus pandemic, helping her adapt to the constantly changing circumstances. She then explains how strong professional relationships are often built through a common interest outside of work, in her case running, which can be the spark to start a helpful relationship.
Our second guest is Richard Bassinder. Richard talks about ways that brokers can use social media to grow their networks. He specifically talks about how brokers can get the most out of LinkedIn and explains how brokers need to evolve to see the social network as more of an ongoing professional portfolio. As a platform for promotion, LinkedIn provides a space to do some amazing stuff, whether for recruitment or establishing yourself as a thought leader.
Makayla Everitt joins us as our final guest. She explains how SimplyBiz adapted fast to continue to support their members through a series of events since the coronavirus outbreak. This meant launching a new virtual system in just a few days, allowing the mortgage network to continue to deliver events. She explains how these kinds of events continue to provide brokers with a space to network, even when real socialising might not be possible.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
1.26 - 15.30 Katie and Rebecca discuss:
The importance of socialising during lockdown
Why networking is crucial for business growth
How to grow your network online
Building valuable professional relationships
15.31- 28.15 Katie and Richard discuss:
How to use LinkedIn as a networking tool
Why talking about yourself in the right way is important
Building a powerful LinkedIn profile
28.15 - 44.16 Katie and Makayla discuss:
Running mortgage events virtually
Adapting to lockdown restrictions
Integrating technology into virtual events
44.16 - 46.09 Outro
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Accord Mortgages Limited is authorised and regulated by the Financial Conduct Authority. Accord Mortgages Limited is entered in the Financial Services Register under registration number 305936. Buy to Let mortgages for business purposes are not regulated by the Financial Conduct Authority. Accord Mortgages Limited is registered in England No: 2139881. Registered Office: Yorkshire House, Yorkshire Drive, Bradford BD5 8LJ. Accord Mortgages is a registered Trade Mark of Accord Mortgages Limited.
References to 'YBS Group' or 'Yorkshire Group' refer to Yorkshire Building Society, the trading names under which it operates (Chelsea Building Society, the Chelsea, Norwich & Peterborough Building Society, N&P and Egg) and its subsidiary companies.
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