Podcast #136 - Broker Talks: Why TikTok Belongs in Your Broker Toolkit

As the next wave of digitally savvy homebuyers enters the market, mortgage brokers need fresh strategies and smart use of social media to maintain a competitive edge. In episode #136 of the Growth Series podcast, host Jordan Craven, Business Development Manager at Accord Mortgages, is joined by Morta Kazenaite, Mortgage Consultant at The Mortgage Store, to discuss how TikTok has transformed her business. 

This episode explores the untapped potential of TikTok as a marketing powerhouse for mortgage brokers, with Morta sharing her inspiring journey from a sales negotiator to a thriving self-employed broker, all thanks to her strategic use of TikTok. By creating engaging content like long-form videos, seven-second POV clips, and interactive photo carousels, she has managed to generate free, warm leads that have significantly boosted her business.

While the pressure to deliver results is ever-present for brokers, one of the key takeaways from the podcast is the importance of consistency. Morta emphasises the value of regular posting, likening it to attending networking events where relationships are built gradually over time. Consistency on TikTok is a time investment that may not generate immediate results, rather, its impact compounds as brand awareness and trust develops with audiences. She also stresses the crucial aspect of compliance, advising brokers to align their content with FCA and network-specific guidelines to ensure effectiveness and industry compliance.

Morta also sheds light on how brokers can grow their presence through savvy TikTok practices. From posting strategic videos to hosting live Q&A sessions, brokers can foster a community that feels familiar and trusting. 

This episode wraps up with practical tips on creating high-quality TikTok videos without a full production team, highlighting tools like CapCut and the importance of good lighting. If you’re open to embracing new strategies to grow your business, tune in to explore the potential of TikTok as a valuable addition to your broker toolkit.

Listen to more podcasts in the Broker Talks Series here.

The Growth Series is a dedicated and FREE resource for mortgage brokers, containing blogs, guides and podcasts to help you scale and grow your business. For more hints and tips on how to grow your business, access for free here.

01:34 - 26:48

• 01:34 - Morta’s Background
• 03:05 - Why Use TikTok?
• 06:34 - Information, Entertainment & Professionalism
• 10:50 - Common Mistakes Brokers Make
• 19:10 - Creating High-Quality Videos