Podcast #113 - Broker Talks: Building Your Own Brand, Locally

Added 16/12/24 - 2 min read

In the latest episode of the Growth Series podcast, Chantelle Wilson, Business Development Manager at Accord Mortgages, sits down with Matthew Williams, Mortgage Consultant at London Money, to discuss how brokers can establish a meaningful local presence. Matt’s journey is a testament to the power of personal connections, community engagement and an authentic approach to business growth.

Matt shares how his desire for flexibility and a better work-life balance led him to transition from a corporate career to mortgage consultancy. After settling in Chelmsford, Essex, he saw the potential to build a business deeply rooted in the local community. By hosting weekly mortgage clinics at a family-run coffee shop, Matt not only provided residents with a convenient way to discuss their financial needs but also created an approachable and recognisable presence in his hometown.

His strategies for building a trusted brand extend beyond in-person interactions. Social media has played a key role, allowing Matt to share updates, engage with residents and showcase his expertise. Collaborating with local businesses, including estate agents and solicitors, has further cemented his reputation as a reliable mortgage advisor. These partnerships have also opened doors to mutual referrals and new opportunities.

Matt highlights the importance of embracing challenges, such as overcoming his initial discomfort with creating video content, to strengthen his online presence. His determination to continually improve has allowed him to reach a wider audience and inspire trust among potential clients. He attributes much of his success to the strong relationships he’s fostered within the community, whether through attending events, supporting local initiatives or simply being a friendly face willing to help.

This episode offers a wealth of inspiration for brokers looking to build their businesses in an authentic, community-centred way. Matt’s approach shows that supporting others, staying consistent, and creating a network of trusted connections can yield long-lasting results. Listen to this insightful conversation to learn how you can grow your local brand and make a lasting impact on your community.

The Growth Series is a dedicated and FREE resource for mortgage brokers, containing blogs, guides and podcasts to help you scale and grow your business. For more hints and tips on how to grow your business, you can sign up to the Growth Series here.

02:18 to 12:06