Podcast #112 - Broker Talks: Building Your Brand with TikTok

Added 02/12/24 - 2 min read

The rise of TikTok has sparked a wave of creativity and connection across industries and mortgage brokers are discovering its unique potential for building their brands.

In episode #112 of the Growth Series Podcast, host Gurpreet Chahal delves into this transformative platform with Bob Singh, the Director of Chess Mortgages. Known to his followers as the "Mortgage Maharaja," Bob has mastered TikTok to create authentic connections with clients and generate significant business opportunities.

In this insightful conversation, Bob recounts his journey from relying on Facebook ads to becoming a TikTok trailblazer. Initially hesitant, he faced the same challenges many do: discomfort with being on camera and a lack of understanding of the platform. However, recognising TikTok's untapped potential, he embraced the shift, focusing on creating content that was both informative and relatable. Today, his videos attract tens of thousands of followers and rack up hundreds of thousands of views.

A cornerstone of Bob’s strategy is the use of TikTok’s live feature, which allows for real-time interaction with viewers. These sessions have proven invaluable, not only for answering audience questions but also for demonstrating his expertise and building trust. By addressing real-life scenarios and offering practical guidance, Bob has positioned himself as an approachable authority in the mortgage industry. Unlike traditional advertisements, TikTok offers him a cost-free, high-impact way to connect with clients ranging from first-time buyers to high-net-worth individuals.

Another key element of Bob’s success is his authenticity. He eschews flashy edits and complex graphics in favour of a genuine and conversational approach. His followers are drawn to his down-to-earth personality and the clear value he offers, whether he’s explaining mortgage options or tackling common financial challenges. Bob’s transparency, combined with a dash of humour, ensures his content resonates with a wide audience, fostering long-term client relationships.

This episode offers a wealth of practical advice for brokers looking to navigate TikTok’s potential. Whether you're just starting out or seeking to refine your strategy, Bob’s journey underscores the importance of consistency, creativity and a willingness to connect. If you’re curious about how TikTok can elevate your brand, don’t miss this engaging discussion.

The Growth Series is a dedicated and FREE resource for mortgage brokers, containing blogs, guides and podcasts to help you scale and grow your business. For more hints and tips on how to grow your business, you can sign up to the Growth Series here.

00:07 to 26:01