Podcast #109 - Broker Talks: Recruitment Strategy

Growth series

Added 05/09/24 - 2 min read

The success of any brokerage hinges not only on the strategies it employs but also on the talent that drives these strategies forward. In episode #109 of our Growth Series podcast, we explore a vital topic for any brokerage: recruitment strategy. Our host, Accord BDM Adam Parker, is joined by industry experts Charlotte Bates and Natalie Wilcox, Directors of their firm BatesWilcox, to understand how brokers can attract, retain, and develop the right talent to grow their business.

Recruitment is more than just filling vacancies; it’s about building a team that aligns with your business' values and goals. Charlotte and Natalie both note recruitment as one of the hardest challenges in running a business, emphasising that your people make your business and communication skills are at the forefront of success.

Both stress the importance of finding people with the right attitude and passion for communication, highlighting that product knowledge is something which can be taught, although the people and personalities are what truly set your business apart.

One key takeaway from the conversation is the need for brokers to clearly define their unique selling propositions (USPs) when it comes to recruitment. In a crowded market, what sets your brokerage apart? Charlotte and Natalie highlight the significance of showcasing a supportive company culture, offering competitive remuneration packages and providing clear career progression pathways to attract high-quality candidates.

Another important aspect discussed is the role of technology in recruitment. From leveraging social media platforms to recruitment platforms like Indeed to personalise your recruitment process. Natalie comments on the useful assessments you can add into the automated process which allow you to get a good idea of candidates and their skills before you speak to them. Both agree that time-saving tactics like this are key to recruiting in an already busy work environment.

This episode is a must-listen for brokers looking to refine their recruitment strategies and build a team that drives business success. With expert advice and practical tips, you’ll gain the knowledge needed to attract, retain, and develop top talent in the brokerage industry.

The Growth Series is a dedicated and FREE resource for mortgage brokers, containing blogs, guides and podcasts to help you scale and grow your business. For more hints and tips on how to grow your business, you can sign up to the Growth Series here.

02:50 to 23:50