How to grow your email list

Added 22/02/21 - 3 min read

If your business has been going since before GDPR came into play, you might have noticed that your mailing list took a bit of a hit and that regrowing it isn’t as easy as it once was. Although it may have been quite a shock, it’s really a good thing. You now have the opportunity to grow your audience in a way that is focused and targeted.

Email marketing is still one of the most effective ways to engage with your audience. Whether you’ve got a regular newsletter that you send out or just like to share updates when they happen, chances are good that you use your email subscriber list. So, in a post-GDPR world, how do you start growing that list?

Make it shareable

One way of growing your mailing list is to tap into your network’s network. Make your emails easy for subscribers to share with friends and family by including forwarding links and links to share on social. Most likely, these new viewers will be aligned to your target audience and should find value in the emails you produce.

Make it easy

Another important and simple step is to make signing up for your newsletter easy. When visitors come to your website and are interested in what you have to say, how easy have you made it for them to subscribe? Is there a simple sign-up form? Have you signposted to a subscribe page? Make life easier for both your visitors and yourself by ensuring that interested individuals can sign up without doing a lot of digging.

Promote it

Showcase your newsletter on social media! Share snippets, or even the whole thing. Tell your social followers what they’ll receive by signing up to your mailing list. When you create assets that add value to your audience, it’s important to share it! Your social following are there because they want to see more from you. This makes it a prime place to promote your newsletter.

Create a content offer

Speaking of adding value to your audience, one of the best ways to grow your audience is to create a content offer. This is a lead generation method that works by generating interest in what you have to say.

Create a piece of content, like a guide, checklist, e-book, or cheat sheet that prospects can use to make their lives easier and set it up to be downloadable in exchange for an email address. This not only grows your subscriber base, but it also helps to establish you as a trustworthy source of information and authority in the sector.

Get started: Gated content cheat sheet

One way that you can promote a content offer and further expand your reach is through ads or pay-per-click (PPC). These can be done via social channels or through Google itself.

Learn more: Broker advertising - New developments in PPC

Host events

A great way to grow your email list is to start hosting events or webinars that people can sign up to using their email. Now that many events have moved digitally, this is more achievable than ever! To drive attendance, create events or webinars that can help your prospects solve problems that they may be facing. This is especially effective if you can collaborate with leaders in the mortgage world.

Ask for feedback

Ask visitors on your website to share feedback about their experience through an online form. This will both help you grow your mailing list with people eager to engage and have the added benefit of giving you insight into what your clients and potential clients need. You can use this information to increase the client experience all while growing your audience.

Growing your email list is an important way to get your brand in front of a wider audience and to begin nurturing those who are likely to become clients in the future. As people spend more time online, keeping front of mind becomes increasingly important. Use these tips to grow both your email list and your business.