The coronavirus outbreak has sent us spiralling into a new world of lockdowns and social distancing, and put us on a national emergency footing the likes of which hasn’t been seen in this country since World War Two.
All of us are facing challenges, and each challenge is different from one household to another, depending on your age, the number of dependants you have, whether you care for anybody and so on.
How businesses respond to these challenges is vital. Of course staying in touch is part of it, but it’s about going beyond a blanket message of reassurance and sending your clients personalised, tailored communications offering your support. This comms strategy can then develop as relationships progress and events evolve, until you emerge as the business that held fast during tough times rather than the business that sent only one reactionary email.
In the Growth Series, we have been building a collection of guides and blogs to help brokers take their business to the next level. A big opportunity lies in how brokers communicate with their clients, and fine tuning their communications to ensure clients get a consistent level of service.
Your small business newsletter template
It all starts with a good plan, and having a newsletter is a great foundation for long term communication with your clientbase.
It is also a powerful way of getting your brand heard among your audience and keeping them informed about your business, your sector and how you’re reacting to current events. It would, for instance, be a good platform to use in order to inform your clients of mortgage holidays.
We initially wrote this blog to address the level of stress experienced by those buying a home, whether moving property or as a first home.
But the hidden value of a broker’s advice really extends beyond the everyday worries of people moving around the housing market.
Brokers hold a crucial role as advisers who can manage their clients’ fears over the unexpected. At a time when lenders are focused on handling their fair share of enquiries and keeping up with the latest measures from the government, a broker’s advice can be critical to ensuring clients are not left in the dark.
While you may not be able to visit clients, you can let them know you are still there, so make sure you have a regular communications programme in place to offer the reassurance many of them will need.
Information on this site is for use by authorised intermediaries only and should not be relied upon by anyone else.
Accord Mortgages Limited is authorised and regulated by the Financial Conduct Authority. Accord Mortgages Limited is entered in the Financial Services Register under registration number 305936. Buy to Let mortgages for business purposes are not regulated by the Financial Conduct Authority. Accord Mortgages Limited is registered in England No: 2139881. Registered Office: Yorkshire House, Yorkshire Drive, Bradford BD5 8LJ. Accord Mortgages is a registered Trade Mark of Accord Mortgages Limited.
References to 'YBS Group' or 'Yorkshire Group' refer to Yorkshire Building Society, the trading names under which it operates (Chelsea Building Society, the Chelsea, Norwich & Peterborough Building Society, N&P and Egg) and its subsidiary companies.
All communications with us may be monitored/recorded to improve the quality of our service and for your protection and security. Calls to 0800 numbers are free of charge from a landline or mobile. Calls to 03 numbers are charged at the same standard network rate as 01 or 02 landline numbers, even when calling from a mobile.