In the third episode of the Accord Growth Series Podcast, John Brenan, Media Relations Manager atYorkshire Building Society, talks to David Hollingworth, Associate Director of Communications atLondon & Country.
PR can be an incredibly powerful tool for mortgage brokers, both on a national and local level. David is an award-winning commentator in the mortgage market. In this podcast, he shares some of his expert knowledge and actionable tips around PR and how brokers can use PR to further increase their reach on a local and national level, no matter what size their brokerage.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. You can sign up to the growth series for free, here.
Podcast #3 - How brokers can use PR to increase their reach
0.00 - 1.42: Welcome and introduction
1.42 - 32.16: In conversation with John Brenan, Media Relations Manager at Yorkshire Building Society and David Hollingworth, Associate Director of Communications at London & Country, covering details such as:
What a PR strategy looks like
How L&C approach PR
How smaller brokers can use local PR as a strategy
Tips for engaging with journalists
How brokers can get started with a PR approach
32.16 - 33.06: Thanks for listening and next episode preview!
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