In episode #147 of the Growth Series podcast, host Tom Brook, Telephone Business Development Manager at Accord Mortgages, is joined by Chris Days, Mortgage and Protection Broker at GoMortgage, to explore how social media can be used as a practical tool to educate clients and grow a mortgage business.
Chris shares how his journey into TikTok began with hesitation and discomfort, but gradually developed into a consistent strategy that now delivers meaningful engagement and enquiries. He explains that early content was far from perfect, but committing to regular posting over the long term allowed confidence, quality and reach to improve naturally.
A key focus of the discussion is education. Chris describes how simplifying mortgage topics, particularly around adverse credit and affordability, helps remove fear and confusion for clients who may feel excluded from traditional advice. By speaking in plain language and adopting a relaxed, approachable style, he has been able to connect with audiences well beyond his local area in the North West.
The conversation also covers the benefits of social media compared with traditional marketing. Chris highlights the impact of live video in building trust, answering questions in real time and helping clients move forward without feeling sold to. Compliance considerations are addressed too, with honest reflections on the challenges of operating within a network versus being directly authorised.
For brokers considering social media, Chris’s message is clear: consistency matters far more than perfection. By focusing on education, choosing the right platform and accepting that progress takes time, brokers can use social media as a credible, effective way to support clients and build their profile in a competitive market.
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04:10 - 31:38