Running a brokerage doesn't stop at client calls and cases. There's the job advert that needs writing, whether it's your first hire or your fifth, the new starter who needs bringing up to speed, and the staff policy that's been sitting on your list for months. AI can help with all of it, but only if you know how to ask. Here's a simple way to get a better response, plus a few ready to use prompts to get you started.
Most disappointing AI responses come down to a thin prompt rather than a limitation of the tool. Give it these three things and the result is usually worth using:
For example:
It's also worth keeping related questions in the same conversation rather than starting fresh each time. Most tools remember what you've already told them, so you won't need to re-explain that you run a mortgage brokerage every time you ask something new.
The first response is rarely the final one, and that's normal rather than a sign the prompt was wrong. It's often worth pushing back before accepting it, and one of the most useful ways is asking it to review its own answer from the other side. Something like "read this back as if you're a first time buyer seeing it for the first time, what would confuse you or put you off" often sharpens a draft more than asking for a straight rewrite, especially for anything client-facing.
If there's an example of your own writing to hand, an old email, a case note, a policy you've already written, paste it in and ask the AI to match that style. It's a fast way to get something that sounds like your brokerage rather than a generic version of it.
If the tool allows it, save the setting once rather than retyping it every time. Depending on the platform this might be called a project, a custom instruction or a skill, but the idea is the same: it remembers who you are and what your brokerage does, so every new conversation doesn't have to start from zero.
You don't need to be using AI regularly to make use of this. These prompts are designed to help you act on what you've just read, whether that's turning an idea into something practical, adapting it for your own business, or saving time on everyday tasks.
Each prompt is optional, copy-and-paste friendly, and works best when you add a little context from your own role, clients or broker business. If you're working from an existing document or script, you can paste it into the tool or upload it alongside your prompt to give the AI something to work from. Use these as a starting point and adjust the output so it sounds like you.
Don't forget - Always review and edit AI-generated content to ensure it is accurate, compliant and appropriate for your clients.
Writing a job description often gets pushed to the bottom of the list because it eats a whole afternoon you don't have.
Every brokerage has knowledge that only lives in one person's head, usually whoever's been there longest.
Policies and staff guidelines matter, but they're rarely urgent enough to get written.
You don't need all three at once. Pick whichever is closest to something on your to do list, build your prompt using setting, instruction and context, and see what comes back. It's a starting point, not a finished draft, so the read through and edit is still down to you.
by Jeremy Duncombe
Added 01/09/26 - min read
by Jeremy Duncombe
Added 27/08/26 - min read
by Jeremy Duncombe
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